Marjorie Sheldon, recognized as an expert in her field, serves as a consultant to non-profit organizations including museums, cultural centers, interpretive centers, zoos, aquariums and botanical gardens. Retail planning and implementation projects have included: new business development, retail master-planning, retail business start-up, feasibility studies, business reviews, concession operator evaluations, request for proposals, design and merchandising advisory services for new stores, interior design, managing store renovation projects, buying and visual merchandising. She has provided retail services to many different types of cultural and environmental institutions, including the National September 11 Museum & Memorial, Los Angeles County Museum of Art, King Abdulaziz Center for World Culture & Knowledge, Buffalo Bill Historical Center, Grand Ronde Museum and Cultural Center, Aquarium of the Pacific Long Beach, Los Angeles Philharmonic Museum Store at Disney Hall, The Sixth Floor Museum at Dealey Plaza, Seattle's Museum of History and Industry, Suquamish Museum, and the Duwamish Longhouse.
As director of corporate merchandising for the Zoological Society of San Diego from 1985 to 2005, Marjorie was responsible for all merchandising activities for the San Diego Zoo and the San Diego Wild Animal Park. She provided leadership to more than 300 employees and directed all planning, budgeting, buying, display and revenue tracking for more than 25 stores within the two facilities. Marjorie led the merchandise planning and design interiors of 8 new zoo stores and 5 major store remodels. She served the Society as part of its leadership team and was a member of the steering committee to implement the organization's long-range strategic plan.
Under her leadership, the retail sales tripled to over twenty-seven million dollars, and numerous revenue opportunities were realized. She was instrumental in the Society's long-range planning efforts and introduced innovative practices to ensure a leading edge in the industry.